The #1 Action Step your Health & Wellness Business Needs to THRIVE
Is the health and wellness industry saturated?
Or is there room for one more amazing professional, like you, who has the power to change lives? Of course there is!
Clearly, this thriving $4.2 Billion dollar industry shows no signs of slowing in response to universal needs to get and stay fit, stress less, and fight disease.
Yet, when there are so many seemingly similar services out there, how do you differentiate your services so that you can attract new business?
For some, it's incentives- price reductions, events, or freebies. But the cash injections that follow are not always a sustainable form of business. To prevent incentives from acting like bandaids for feast and famine cycles (which can sometimes backfire and make things worse) it is important to consider who you are inviting into your business, as well as how this short term relationship might blossom, given the right nurturing.
Social media has helped many a business to connect with their following and to be that constant reminder of the values they stand by, their inspirational stories, and the transformations they provide. This is the beginning phase of growing your client relationship beyond your place of work.
The thing is, social media alone is not the solution to scaling your health and wellness business. It is a tool that can help to build rapport and generate interest. So, it is imperative that you connect your content back to your business.
This small, strategic shift can make all the difference between an audience full of likers and buyers.
One way to maximize the potential of your social media is to craft a call to action that helps you to better serve your community and to convert them to paying clients or customers.
Digital products, courses and programs are an excellent, lucrative next step in building that relationship. When your offers pave the way to more easily working with you and getting expert help to solve their problems, you gain a client and a relationship worth gold.
Satisfied students lead to positive reviews, word of mouth publicity and repeat business, all of which are more lasting and reliable forms of business than incentives alone.
Besides, if your services are always “on sale” what does that do for your reputation?
This is semi-unrelated, but I literally get promos from Vistaprint so often that they've conditioned me to only buy from them when they have a sale. That type of client might be okay for a retailer, but it's not okay for professionals or businesses who deserve to be paid full price.
Are all incentives bad? No. My point is that short term promotional endeavors, such as incentives can act like sugar - they are sweet to taste, but the spike in business is not always sustainable, and if you're not careful. they could rot your teeth (or worse).
For this reason, sales activities should be properly paired with a lead generation system that works so they have the potential to attract new business and even create passive income.
Lead generation is the number one activity that drives sales. It doesn't matter if you are a brick and mortar or a solopreneur, or whether you work traditionally, online, or both. You must consistently find ways to bring new business through your doors in order to thrive. Are your lead generation methods on point? Or could you use a few pointers on how to market and sell your digital course or program as an educational solution?
I'll be hosting a free 5-day challenge in my group starting Monday, March 11, 2019! Register here for more information and to Find the RIGHT People to Fill Your Digital Course or Program julieraichdieme.lpages.co/findtherightpeoplechallenge
Julie Raich Dieme, M.A. is a Digital Course Strategist and Educator. She helps health & wellness businesses uplevel with online courses or programs so you can scale to 5, 6, and 7 figures & embrace the freedom you dreamed of when you first began.
Julie is a language and travel enthusiast. She has spent significant time in South America, Europe and Africa, in countries such as Chile, Brazil, France, Belgium and Senegal. Currently, she lives in Arcata, California. When she is not in the office, she enjoys going on bike rides, gardening and baking with her 3-year old son and husband