5 Things Every Digital Course Needs to be Lucrative
Ready to make a profit and scale with your lucrative digital course or program?
Before you break out the powerpoint and screencasting tools, let’s consider the fundamentals that will allow you to maximize your profits.
Spoiler alert - it’s not the platform, website, or sales page design!
In this article, I am going to share key aspects of my Lucrative Digital Course Method (™) including:
The 5 things every digital course outline needs to be able to attract the right students for your digital course or program.
The fundamentals of digital course design, as well as
Key strategies for helping your students excel.
Ready to get started? Let’s dive in!
1. Start with the end in mind
Every digital course or program needs a beginning, a middle and an ending. As you plan your digital course or program, this is where you will start. Consider:
What do your ideal students want to accomplish? (End)
What are the steps that they will need to take in order to get from point A to Z? (Middle)
Where will you meet your digital students when they begin their journey? (Beginning)
The logic behind this reasoning is to work backwards, as if climbing down from a ladder. Ideally, you will take it one rung at a time so that you get down safely in one piece.
2. Make a roadmap
Once you have a clear picture of your starting point, halfway point, and ending you can begin to map out your course. With these anchors in place, it will be easier to map out the steps in between - even if you are planning a mega-program that is longer than the average 6 module course!
At each interval, consider what students will gain intellectually, practically, and personally. Intellectually, students will be introduced to new concepts, challenged to think differently, and to integrate this new knowledge in order to meet their goals. Students should gain relevant practice or take action steps towards achieving the outcomes they desire. Personally, students gain confidence as they begin to embody their new skillset and identity. An identity and habit shift is underway!
3. Consistency counts
Determine a format for each module so that you keep things consistent and “predictable” for students. When modules help students take consistent steps towards completion it can help students know how to best engage with the material. Additionally, uniformity in the structure and amount of content allows students to feel more comfortable in their learning environment. It can help them to budget their time and to keep motivation high as they build their confidence and competence.
4. What to cover
Digital course content should always drive results. Online students prefer to get down to work and learn by doing; they have little time or patience for anything else. Focus lessons on exactly what students need to know. There shouldn't be any guesswork involved. The content should build upon itself as students advance through the lessons. Successful digital curricula break down the major goals or objectives of the course into smaller, manageable tasks. Avoid covering too much information by keeping your framework specific to the objectives you've defined. If you notice that your digital course outline is beginning to get really long, consider if a long-course format will best-serve your students (or if there is enough content for multiple courses!)
5. Critical thinking
At each interval, it is crucial to have students think critically about their work. They can evaluate work samples or models, as well as the work that they produce. Give them the tools they need to be able to decipher “good” models from not-so-good ones so that they will eventually be able to use the criteria in the creation of their own work. Critical thinking skills are not born from lecturing alone.
Most students, no matter their learning style report that they learn best while putting their new knowledge or skills to use. Have each module help students expand their intellectual and practical knowledge.
Create opportunities for students to intellectualize and practice what you teach. If possible, include an element of feedback or support so that students can easily overcome hurdles (and you can improve your digital course or program!) Digital students’ biggest hurdle with online learning is almost always related to a lack of support.
Planning a digital course or program doesn’t have to be complicated. In fact, the more simple you keep things, the easier it is for students to successfully complete a digital course.
The added visual aid of a course roadmap helps to paint a clear picture for students so that they can get the most out of their learning experience. When paired with rock solid learning objectives (benefits statements) you can tell students exactly what they will gain from your digital course or program. Roadmaps help to facilitate the online learning and teaching process. They reduce confusion with self-study options, and they allow for the customization of low-touch courses. Plus, the added value has the potential to be reflected in student learning outcomes (and your bottom line!)
Can't wait to get your ideas on paper? I've got just the thing!
Grab the Lucrative Digital Course Framework (TM), and get a FREE Assessment with Julie to review your work as a bonus!
Julie Raich Diémé, M.A. is a Digital Course Strategist and Educator. She helps health & wellness businesses uplevel with online courses or programs so you can scale to 5, 6, and 7 figures & embrace the freedom you dreamed of when you first began.
Julie is a language and travel enthusiast. She has spent significant time in South America, Europe and Africa, in countries such as Chile, Brazil, France, Belgium, and Senegal. Currently, she lives in Arcata, California. When she is not in the office, she enjoys going on bike rides, gardening and baking with her 3-year old son and husband.
Connect with Julie on social media!